Business & creative · About 2 hours
AI Marketing
Build a small campaign around a real customer need, with useful drafts and a clear human review process.
Your practical result
A campaign kit with an offer brief, three coordinated content drafts and a publication review checklist.
The outline below is built around this result. Final tools and setup instructions will be confirmed with the session details before registration opens.
Who this is for
Small-business operators and marketing staff who need a consistent starting point for campaign work.
What you’ll practice
- Define one audience, one offer and the action you want a customer to take.
- Generate connected content drafts from the same campaign brief.
- Check claims, brand voice and factual accuracy before anything is published.
Your two-hour workshop outline
A guided demonstration, a substantial build exercise, and time to check the result. Times are approximate and include discussion.
- 0–10 min
Choose the customer problem
Write a short brief for one offer instead of trying to market an entire business.
- 10–30 min
Demonstrate a campaign workflow
Turn a customer question into a brief, draft variations and a review checklist.
- 30–45 min
Build the brief
Specify the audience, useful proof, tone and next action.
- 45–85 min
Draft the campaign kit
Create a short email, a social post and a landing-page section from the same brief.
- 85–105 min
Edit for trust
Remove unsupported claims, check facts and revise the voice for the intended customer.
- 105–120 min
Plan the next step
Save the kit and choose a practical way to review its usefulness after publication.
Before you attend
- Basic familiarity with a browser and a document editor.
- Bring a nonconfidential offer to work on, or use the fictional practice business.
Tools and access
The AI assistant and document tools will be named in the session setup instructions. Any paid account or usage requirement will be disclosed before enrollment.
Delivery platform, location or joining instructions will be published with each confirmed session. Use practice material you have permission to share.
Your instructor
Elliott Lamboy
Elliott teaches these Texas AI Consulting workshops. The session is designed around a guided example, your own practice, and a review of the work produced.
Questions before you join
Will this place ads or publish for me?
No. You will develop reviewable drafts. Ad spending, account connections and external publication are outside the exercise.
Can I use my business as the example?
Yes, using information you are comfortable sharing in a teaching environment. A fictional example is also available.
When is the next session, and what does it cost?
Dates and fees are coming soon. The planned window is Friday, 11 a.m.–1 p.m. America/Chicago. Ask about availability below; an inquiry does not reserve a seat.
What will be confirmed before I register?
The session date, fee, capacity, delivery platform, exact software requirements, and cancellation/refund terms will be available before registration opens. Recording or replay access is not currently promised.
Can my team request a private workshop?
Yes. Choose “A private group workshop” in the inquiry form and describe your goal or group size. Elliott can discuss availability and fit.
Ask about this workshop
Interested in the next date or a session for your team? Tell Elliott what you’re looking for.